Have you noticed, somehow, everything in life has to do with sales one way or another. It’s how our parents ended up choosing what school we went to, it’s how we as kids discovered our favorite disney movie, it’s how we choose which university to go to, it’s how we ended up using that analytics service for our website, it’s how we present ourselves at a job interview, and it’s how we write emails at 10pm to a VP product of a fortune 500 company.
We often don’t notice it, but we use our sales voice, sales skills, sales writing so many times a day in order to reach our goals.
Sales means seeing the world from someone else’s eyes and speaking their language. Learning the best way to pass on your beliefs in a product or idea, and getting the person in front of you to take an action.
That said, sales is an art, it’s a type of logic or skill that can be learned, and moreover that can help us succeed in almost every industry.
Many doubt the ability to learn sales, that it’s one of those natural born traits- you either have it or you don’t. I believe that sales, just like any other skill, any other strategy, any other art or science can be taught and attained, and it goes without saying that if taught can amplify any natural born traits you may have.
So why should you learn how to be a brilliant high tech sales person?
- “Each day I influence those I come in contact, and my goal is to influence them positively.” Mark hunter, the sales hunter.
Learning to be a good salesperson is learning the tools to help others through a conversation. When you drill down the meaning of learning the basic art of sales, it is how to conversate, not just talk, hold a meaningful conversation that leads to some sort of action.A thoughtful conversation is part of our day to day lives, and most importantly our relationships. Learning how to help someone feel comfortable speaking with you face-to-face or on the phone, letting go of emails or some device-led communication, exuding trust, and authority can have an impact on both your personal and professional journeys.
Learning sales gives you the most basic skill of all – you will be able to talk to anyone, and make an impact.The image we have in our heads of a someone that wants to sell, in order to sell, is long gone. Sales in high tech is believing in a product, a company, and believing and listening to your customer’s needs.
- “Products don’t create value. Customers do.” Pascal Finette, managing director of Singularity University
One of our favorite email newsletters out there, the heretic, by Pascal Finette recently sent a newsletter describing product misconception. A product is nothing without customers, a company that produces a product without buying/using customers, does not bring real value.This is where sales comes in. The role sales plays in the company is to add real value.In learning how to sell in high tech, you are essentially learning how to add value to a company. How to understand the products, and the target audience, so that you are able to create a profitable equation of the two. So that you are able to have a conversation that creates this profitable, or rather meaningful equation.
Learning sales means you are learning to create real value for both the company and the customers from that same product. No easy feat, but one that is required in every industry, in every company, for every product and every consumer.
- “What you don’t measure, you can’t improve.”
The magic of learning how to sell in high tech is the ability to learn how to measure your own success, and measure your way towards personal and professional growth.Numbers can actually make the role satisfying – you know where to improve, how to grow, and how to show others results, show the company results or value as I mentioned. Your success, your numbers show your passion and enthusiasm, your skills, knowledge, wisdom and hard work, show that you’ve learned how to be good in high tech sales.
Just like analyzing the success of your sell, you can analyze your own personal growth, your professional development, and how you were able to implement what you’ve learned.
Sales is a skill
Just like any skill it can be learned, attained, developed, and nurtured for personal growth and success. By investing in your own journey, you can create your career in high tech.
Sales, as a skill, can be a launch pad for your career. According to the World Economic Forum by 2020, every industry will need qualified salespeople “to become skilled in commercializing and explaining their offerings to business or government clients and consumers, either due to the innovative technical nature of the products themselves or due to new client targets with which the company is not yet familiar, or both. “
Learning sales as a skill, is investing in your future career.
Are you future ready?