How many weeks does it take to transform a Mechanical Engineer into a Facebook Marketing expert?
Apparently, if you ask Elevation Academy, only 4.
As most of you know, the Facebook marketing platform has evolved tremendously over the past several years. The introduction of advertising in a user’s News Feed made it the most popular platform to date.
One thing Facebook has that no other current ad platform has is the pin-point accuracy of targeting. Since it’s database is comprised of real people, you can really understand who are the ideal customers for your products, and how do they engage with your brand. It has the unique targeting of Lookalike audience that let’s you create a targeting based on a previous custom audience you have, whether from a mailing list or an automated traffic to your website/app.
Now, how do I know all of that? After all, I’m just an Engineer. And not even a SW one.
The answer to that is the Facebook Marketing course I participated in, that takes place in Elevation Academy.
Not only that it’s currently the only course that is actually approved by Facebook, it’s extremely practical, and has the best teachers I’ve ever had.
Beside learning all that the Facebook Marketing platform has to offer, such as Business Manager, Ads Manager, Power Editor, Audiences, Insights, Reporting and more, we managed our own campaign throughout the course, where its goal was to get donations to a non-profit organization of our choosing.
We even had Facebook Cake-Pops!
So to sum up – the way I see it, this course is best for two types of people:
Those who want a new profession, in the world of marketing (such as me), or people who are already in marketing, but want another skill set.
Because, let’s face it, the Future of Marketing – is Facebook Marketing.
The original post was published on LinkedIn