For the past 6 years I’ve mastered the ins and outs of Startup marketing. I have a deep understanding of what it takes to make a product successful. An expert in all aspects of performance marketing, my skillset spans all facets of startup marketing – from growth and analysis all the way to messaging and product marketing. I’m an avid believer in measuring and optimizing marketing efforts using A/B testing and statistical tools according to the relevant KPIs such as retention, LTV and ROI. My passion lies in seeing a company grow from an idea to a success story, and I don’t hesitate to get my hands dirty doing whatever is needed to make it happen.